I've been thinking lately about how to re-energize book sales of Bedtime Kisses as sales seem to be in a bit of a slump lately. Granted, it has been a crazy summer as of late and I haven't been very good at promotion; however, I've been mulling ways to creatively generate new book sales.
Today, I was perusing a new book, The Book: The Essential Guide to Publishing for Children 2015 (www.scbwi.org), and found a chapter entitled, "Keeping Your Book Alive." That is just what I have been trying to figure out how to do.
This chapter discusses considerations pre-acceptance (hard and softcover, publishers, contract negotiations, etc.), post-acceptance/pre-publication (checking for accuracy, cover copy, inclusion in catalogs, etc.), marketing (reviews and awards) and book life post-publication (availability, rights, print life, etc.).
There were certainly many great ideas, and I will be following through with those I have not already; however, it really made me start to wonder what all of you find most effective in re-kindling the sales fire when it subsides a bit.
If you are willing to share your ideas and tips for generating sales, I would love to hear them as I am sure would many others. Perhaps we can all learn new techniques and ideas from each other.
If you are interested in this book, you can find more information at www.scbwi.org. I haven't had it long and have only browsed through a few chapters thus far, but it seems well worth the investment.